Cadillac Family Physicians has been providing the Cadillac area with a Patient-Centered Medical Home for over 20 years. Their previous identity and website did not communicate their quality of health care to the community. There was also a large amount of patients that did not use the online medical record system that the practice has introduced.
Working with the client we became familiar with the quality of services they provide their patients. We created a new brand identity for them with a focus on their core values. After this we planned and developed their website with WordPress to allow them to create a health blog that their patients can access. Cadillac Family Physicians now leads by example the Cadillac medical community in online healthcare information and technology.
Photoshoot Art Direction