Proctor and Gamble have been apart of almost every household since 1837. They have learned from a recent survey that consumers do not think that their products are very green, meaning that they are not good for the earth and waste energy and materials. P&G needs a new brand that does not have a reputation and that can make a clean start.
Halcia was created to be have a positive impact on the environment. Halcia creates a feeing of peaceful, calm, joyful and carefree. The packaging clearly displays the scent of the product, it further emphasis the brand by flower pattern that is used with the products. When customers purchase Halcia Brand products they can feel confident that their choices can help promote a better tomorrow.
Brand Identity System